![]() Keeping this in consideration, what is pinch point? For our Tech Heads research report, we spoke to 402 decision-makers and found that there's a congestion in content marketing, which is holding B2B campaigns back. ![]() A place or point where congestion occurs or is likely to occur.” Sound familiar? If you're a B2B marketer, chances are it will. They provide new information to the plot that begins setting up the major events in the Midpoint and Third Plot Point.īeside above, what is a pinch point in marketing? “ Pinch point noun. Here we see their true nature.įurthermore, what is a pinch point in writing?Īt their most basic level, Pinch Points are nothing more or less than a reminder of the antagonistic force's power to stymie the protagonist's goal. In other words, it's not just how the hero sees the antagonist, or antagonistic force, this is how they are. Further, this reminder isn't filtered by the hero's experience. It's a reminder of who the antagonist is and what is at stake.
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